Choo Bee Group
Business and Operation
The Company is principally engaged in the manufacturing and sales of flat-based steel products from Hot Rolled and Cold Rolled coils, as well as providing processing services such as shearing and slitting of steel products. Its subsidiaries are primarily involved in the:
- Trading of hardware and construction materials; and
- Manufacturing of stainless steel pipes as well as trading of hardware.
The Group in an established player in its market, where the Group’s products are sold principally through its network of dealers in Peninsular Malaysia, Sabah, Sarawak and Singapore (export market). The Group’s products are mostly sold domestically (85%) where export contribute 15% to the Group’s revenue.
Currently, the Group has 7 main tube making production lines (located in Pengkalan, Ipoh), producing mainly welded steel pipes for oil and gas, water transmission, structural application and construction industry as well as for general usage purpose. The total installed capacity per annum is approximately 200,000 metric tonnes.
Objectives and Strategies
The vision of the Group is to be one of the nation’s premier manufacturers, suppliers and service centre of steel products. The Group’s long-term objective is to remain resilient and sustainable in its core business competency, while delivering sustainable shareholder value to all stakeholders. The strategies employed by the Group to meet its long-term objective include continual cost efficiency improvements, strengthening productivity, enhancing quality and delivery of our products.
Financial Results
RM 402 million
Revenue in Year 2023
